Tribini

Tribini is a canned alcoholic beverage company dedicated to creating unforgettable "damn that’s good" moments with every sip.

Create a memorable experience for individuals to truly experience the Tribini effect. We spearheaded a guerilla marketing campaign in New York City, featuring a "secret espresso martini tasting event" giveaway. The event promised entry contestants a curated multi-course meal paired with espresso martinis, tapping into the cultural obsession of the time. To garner excitement and build our email list, we leveraged OOH advertising via wheat pasting on the busiest NYC intersections that featured mysterious but exciting messaging. The event itself served as an experiential marketing moment for Tribini, incorporating food and beverage influencers, generating organic content for giveaway winners while creating social buzz.

Achieving 1.5k list signups within 4 days, demonstrating strong interest and engagement from early adopters. Generating 500k impressions in 48 hours with a budget of less than $10k.