ivee

Client
ivee
Year
2019-2023
Service
Branding, Website Design, Creative Direction, Content Strategy, Channel Growth
Branding & creative-led growth for health startup
↳ The Challenge
ivee is a New York City-based health company dedicated to bringing individualized medical care directly to people's homes. They're on a mission is to revolutionize the health landscape by providing innovative and convenient solutions that address the root of health problems.
↳ The Method
Make clear that ivee doesn’t just provide temporary fixes but addresses health issues at their core. This began with the creation of a compelling brand identity that effectively communicated ivee’s innovative approach to healthcare. From there, sourcing and refining creative assets that set ivee apart from the traditional healthcare landscape and distributing these through an integrated multi-channel growth strategy, including paid ads, social, SEO, email, and partnerships, was executed to ensure maximum visibility. Going beyond digital, we crafted branded touch-points during in-person and customer support interactions, helping to cement memorable moments with ivee's dedicated clinicians.
↳ The Results
Achieving acquisition in spring 2023. Establishing 3:1 LTV:CAC. Reaching 20% MoM revenue growth. Successfully launching subscription health services, with 22% of one-time users converting to members. Securing overall retention rate increase to 25%. Expanding operations to 4 states.
↳ The Collaborators
Alright Studio. DMB Presents. Galactic Federation. GR0. NoGood. Webistry.
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