About Us

Established in 2023

Based In NYC + CDMX

BrAnDinG iS oUr pAsSioN.

Humans are our passion.

Human connection is our currency. We believe that once you nail that, the rest follows suit…including the dolla signs.

↳ Our Value

Your brand is a person....and no one hangs out with a bad vibe.

Things that comprise a standup soul:

Integrity

Bridging the gap between aspirational and practiced values. Morals are not performative, but a necessary ingredient in all action.

Connection

Because it's why we're here. Rooted in our biology, it's an essential need for all of us.

Curiosity

It supersedes innovation. Without it, ideas remain stagnant and possibilities unexplored.

How we came to be.

After 5 years helping early stage to Fortune500 companies grow, our founder Amber Theurer began to question where human wisdom played a role in a sea of assumption-based strategy decks and business plans.

Recognizing the enduring power of connection amidst automation, she began a.the.studio, a creative consultancy dedicated to transforming our human *sauce* into the cornerstone of sustainable growth strategies.
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